Corporate uniforms not only help to present a strong cohesive company’s culture but also make it easy for customers to identify employees at a glance. This is comes pretty handy with businesses where staff camouflage between customer; such as retail shops, airlines, coffee shops and diners.
Uniform functionality is as significant as its brand appearance.
When choosing uniforms, it is easy to get caught up in factors such as colour and style, while forgetting the most important factor function. First and foremost, your company’s uniforms need to be comfortable to wear and capable of standing up to the rigours of the job that they will be used for.
For instance, if you are buying uniforms for food servers, they need to be loose enough to allow free arm movement but not so loose that they get in the way of delivering food. They also need to be stain resistant. Spend a lot of time thinking about how the uniforms will be used before deciding which ones to choose.
The right colour
Colour is the second most important factor when choosing uniforms for your company. The colours of the uniforms should strongly tie into the colours of your brand. For instance, if your company logo is primarily green your uniforms should also be primarily green.
The final part of choosing uniforms for your business is incorporating your logo. Decide whether you want to get your logo embroidered or screen printed on the uniforms. In general, if the logo is going to be small, embroidery is a good choice, whereas larger designs are better suited for screen printing.
Choosing the right corporate uniforms can help present your company in the best possible light. By making sure the uniforms are functional, colour-coordinated with your business and properly branded, you can present a strong cohesive image that helps your company stand out from the crowd.
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